À prova de crise?

Football is a special thing, it gets people through the working week and fans will give up a lot of things before they let go of their season tickets.

Season-ticket holders today are very different from those of 15 or even 10 years ago. Their age and affluence is going up. The average age of a Premier League season-ticket holder is now 44 and a recent survey showed that only around 9% can be classified as working class. That figure used to be around 75-80% and the average age was much younger . . . Season-ticket prices have gone up by an average of 7.2% this summer but it's a completely short-term strategy.

The atmosphere is declining, if not dying, at many matches - it's not as vibrant as it used to be. And that is not what the television companies who fund our clubs want